Cannes Future Lions Submission/Academic Project

Tommy Hilfiger

Hug-Wear is a new sensory support addition to Tommy Hilfiger’s existing Adaptive line, designed specifically for autistic professionals. Repurposing advanced smart textile technology, Hug-Wear provides automatic, intuitive, and seamless compression—offering calm, confidence, and a sense of control in any environment.

Responsibilities: Strategy, Concept Development, Copywriting, Video Development