AMC Theatres | Feels Like Home
In a world that’s constantly changing, AMC always feels the same – in the best way.
Objective
Bring Gen Z and young Millennials back to AMC Theatres.
Audience
Young adults navigating constant change and life transitions, often feeling untethered and missing a true sense of home.
Insight
Home isn’t a place. It's a feeling.
Strategy
Position AMC as the place that feels like home – a familiar, comforting destination young adults can always count on, no matter where life takes them.
Role
Strategy & Copywriting
Client (Spec)
AMC Theatres
Case Study
OOH
More than just fabric, blankets make any place feel like your place.
A simple touch that might seem small… but feels big.
In Theatres
AMC will provide “feels like home” blankets to moviegoers so they can snuggle up and get cosy during their movie.
These classic sherpa blankets will be free of charge and customers will return them after their viewing.
Exclusive Retail
To let moviegoers take the comfort and magic of the theater with them, AMC will sell custom "feels like home" movie blankets.
These blankets will be limited edition and available for purchase exclusively in theaters.
