The Ask
Connect an audience to a product or service from a brand you choose in a way that solves a real-world problem and pushes innovation beyond what currently exists.

Objective
Expand Tommy Hilfiger's existing Tommy Adaptive line in a way that helps autistic adults with Sensory Processing Disorder (SPD) thrive in professional environments.

Problem
SPD in autism can turn everyday workplace stimuli into stressors, creating challenges with focus, performance, and job retention.

Opportunity
Compression has been shown to help, but current solutions are bulky, static, and unsuitable for professional environments.

Solution
Hug-Wear is an adaptive-compression base layer that senses overstimulation and adjusts pressure in real time, delivering discreet, personalized sensory support. 

Utilizing advanced smart textiles, it provides seamless, intuitive compression, offering autistic professionals calm, confidence, and control in any environment.

Role
Strategy & Copywriting

Client (Spec)
Tommy Hilfiger