Tremble | Business Strategy

From curious to committed: bringing college students into the Tremble community.

Background
Tremble is a high-intensity reformer Pilates studio that blends strength training and endurance with the precision and control of traditional Pilates.

Objective
Expand Tremble Pilates’ presence among college students.

Audience
University of Miami students seeking accessible and social fitness options.

Insight
Many students are curious about Pilates but feel intimidated by cost, unfamiliarity, and the solo nature of the workout.

Strategy
Provide college students with a simple, accessible way in through on-campus sign-ups, student-exclusive and beginner-friendly offerings, and a digital rewards loop. These elements foster a sense of community while encouraging trial, habit formation, and long-term loyalty.

Role
Strategy, Deck Development & Presenting

I presented directly to Tremble’s founder/CEO and franchise owners.

Client
Tremble