Background
Wags Down the Aisle is a pet-wedding service that provides transportation, coordination, and care for dogs on their owners’ wedding day.

Objective
Increase brand awareness and generate leads for Wags Down the Aisle.

Audience
Engaged, middle- to upper-class pet parents in Washington state (ages 23–33) who see their dogs as family and value quality, convenience, and sentimentality.

Insight
It’s not the happiest day of your life without your dog.

Strategy
Celebrate the emotional bond between couples and their pets by positioning Wags Down the Aisle as the missing piece that makes a wedding day truly complete.

Role
Strategy & Copywriting

Client
Wags Down the Aisle